Dyson’s Global Cookies Policy

March 2016

Like most websites, the Dyson websites use cookies. “Cookies” are small text files that websites save onto your device via your web browser. They’ve been around since the mid-1990’s and are one of the most widely used technologies on the internet. Many essential website functions rely on cookies. For example, you can't shop online without them as they are used to remember what you add to your shopping basket.

Some cookies that we use at Dyson will collect personal information about you.  Any personal information that is collected will be used in accordance with our privacy policyCookies are there to allow our websites to work, and to help us understand what information is most useful to visitors of our websites.

This cookies policy describes how Dyson uses cookies on all of its websites around the world.  In this privacy policy, when we refer to "Dyson", "us", "we" or "our", we mean the Dyson group company or companies which provide the particular website to you.  Information about which Dyson group company or companies are responsible for providing the websites in your country, and for any personal information collected by cookies used on those websites, is available on our Privacy Portal by clicking on the tab for your country (    

Your acknowledgement

By continuing to use our websites, you accept that cookies may be set on your device, as outlined in this cookies policy.  


How we use cookies

Many cookies on our websites perform essential functions; for example, when you log in to your Dyson account, they remember the information in your account. 

Other cookies are not essential but they help us understand how our websites are used by visitors, so that we can improve what we do online. We use Web Analytics tools for this. They look at things like how long our websites take to load, how they are used, and what information visitors to our sites look at most. They also help identify any parts of our websites that aren't working as well as they should - so we can fix things and make our websites better for you and other users.

A third type of cookie lets us know how well our online advertising works, and where we should place our online advertisements.  These cookies let us know if one of our advertisements on another website like Google or Yahoo has sent a visitor to a Dyson website.

We may also use cookies to help us reach people who are more interested in Dyson products. So if you visit a Dyson website you may see our advertisements on other sites. This is known as remarketing or behavioural advertising.

We do not link information collected from cookies with any records we may have of you as a customer of Dyson.

Types of cookies used by Dyson

Cookies fall into two general categories: first party cookies (which we set) and third-party cookies (which are set by third parties).

First-party cookies

These cookies are set by us at Dyson. For the most part, they enable essential functionality on our website. They also include our own Web Analytics cookies, which we use to understand how our websites are used by visitors so that we can improve them.

Third-party cookies

Third-party cookies are not set by Dyson, but by selected third parties with whom we work. Some of these third party cookies enable useful services, for example online questionnaires or Live Chat (which lets you ask questions of a Dyson expert). Others may be set by advertising networks we work with to keep track of your browsing activities, so that they can place our online advertisements in the most appropriate places.   In the section below on "Managing cookies", we explain how you can change your settings so that third parties (including advertisers) know that you do not want to be tracked.

Social media cookies

Some pages on our websites let you share our content through social media sites like LinkedIn, Facebook and Twitter. Sometimes we may embed videos from sites such as YouTube. These sites set their own cookies, which we don't control. Those social media sites may have their own cookies policies, which, if available, would normally be contained on their websites. You should carefully review those cookies policies to make sure that you are happy with them.  


Managing cookies

The most popular web browsers all allow you to manage cookies. You can choose to accept or reject all cookies, or just specific types of cookies.

What happens if you reject all cookies?

You'll still be able to use some parts of our websites but some useful sections won't work if you disable cookies. For example you will not be able to log in and access your Dyson account, make purchases or register your Dyson guarantee online.  

How to manage cookies in different web browsers

Most browsers will allow you to turn off cookies.  Please note that turning off cookies will restrict your use of our website.

The following links provide information on how to modify the cookies settings on some popular browsers:

More information about managing cookies is a useful resource with a lot of detailed information about cookies and how to manage them.

Please note that we do not currently respond to Do Not Track (DNT) signals.


Changes to this cookies policy

We will review and update this policy at least once a year and will note the date it was last updated below.

If we change our cookies policy, we will post the details of the changes below. If we need to, we will ask you to confirm that you are happy with the terms of this cookies policy. 

This policy was last reviewed and updated in March 2016.

Previous changes to this cookies policy 

March 2016 – Global Privacy Portal launched with new cookie policies.

Translations of this cookies policy

This cookies policy has been translated from English into the official language of a number of different countries. We have done this to make sure that the policy is clear and accessible to all users of our websites, apps and connected products. If there are any conflicts or inconsistencies between the translated versions of this cookies policy, the English version will prevail.

Contact us

You can email our Privacy Team with any questions, comments or concerns at We will get back to you as soon as possible